No one should mistake KMTV's promise of delivering "Breaking News" for reality when it comes to sports.
Case in point: Friday's 10 p.m. newscast on "Action 3 News."
With Millard North and Lincoln Southwest deadlocked at 45-45 heading into a state playoff record fifth overtime, sports reporter Matt Siegel reported live from the site of the game, Buell Stadium. The outcome was still hanging in the balance when Seigel joked that he was glad he got paid by the hour, then tossed back to Sports Director Travis Justice for more highlights and scores.
Following a commercial break and a brief weather update, KMTV news anchor Greg Peterson used the final seconds of the broadcast to report that Millard North had won the game in a sixth overtime, 51-45.
Meanwhile, competitors WOWT (Cox Channel 8) and KETV (Cox Channel 9) provided viewers with live reports of the stirring finish.
On WOWT, veteran sports reporter Ross Jernstrom turned into a play-by-play announcer, calling the action as the game's final two plays transpired.
KETV returned from its commercial break with live coverage in time to show Millard North's racous celebration, followed by sports reporter Matt Schick's update of the final score.
